Glass shop fronts are crucial for people who want to make the most of their Christmas displays this year. Here are some of the best.

 

Selfridges

Selfridges window display has always led this rest and the shop spares no efforts in ensuring it is on top form every year.

This year the shop has focused on icy whites, blues and silvers for its ‘A Christmas For Modern Times’-themed windows. The store claims that over 500 hours were spent by over 100 employees putting the display together and it shows.

The main focus of the display is its Cinderella ball gown display of a stunning Christian Siriano gown fit for a fairy-tale princess.

 

Fortnum and Mason

The more traditional among you may prefer Fortnum and Mason’s offering of a red and green display featuring; yule logs, champagne, mince pies and more.

They also feature a series of cats in the place of elves on a Christmas production line in its Stuffed Full of Christmas themed displays.  Artist Edward Bawden first illustrated the feline helpers during Fortnum’s Christmas campaign in 1958.

They are seen helping out at champagne and port filling stations among others.

If you want something a bit different to Christmas shopping this year then you should consider heading into Fortnum’s for its Christmas afternoon tea.

 

Liberty’s

The theme for Liberty’s Christmas window this year is The Tree of Liberty and inspired by the store’s 2019 Christmas print: ‘Jeweltopia’. It still looks decidedly Liberty with deep jewel tones dominating where others have gone for less traditional palates.

One of the more creative displays it features bonsai trees and ‘mystical’ fruits in place of more traditional conifers.

Interestingly the store claims the display took its inhouse creative team of four a year to plan and four days to install.

 

Betty’s

If you are lucky enough to live near to a Betty’s then you will know how Christmas hasn’t really arrived until they have their Christmas display up, in its Harrogate store.

These sumptuous displays are the Willy Wonka of Christmas displays, made as they are out of various cakes, biscuits and seasonal delights.

Planning for the window starts in January and Christmas begins in earnest in June, its creative director says about the display. This year’s display focuses on its centenary.

 

Fenwick’s

Turning to the actual Charlie and the Chocolate Factory for inspiration this year was Fenwick’s in Newcastle.

Echoing the rich jewel tones of an opulent Christmas, this display is anything but derivative. Displaying scenes from Roald Dahl’s famous children’s book the display also features mischievous elves and Santa Claus like you haven’t seen him before.

The display was months in the making alongside the Roald Dahl company.  

“This year, the creative team was inspired by the amazing stories written by Roald Dahl, and in particular, the fantastic story of Charlie and the Chocolate Factory. It’s a story that’s as relevant today as the first day the book was released. This gave us the main inspiration for our Christmas campaign.

“It’s a story of hope, dreams, wonder and lots and lots of fun. It’s going to be an amazing campaign and the windows in Newcastle are the start of a wonderful Christmas season at Fenwick. We hope everyone will enjoy them as much as we did creating them,” said Paul Baptiste, Head of Creative at Fenwick.